The death of the MOQ (Minimum Order Quantity).
Traditional offset printing requires plates, making short runs (under 500 units) prohibitively expensive. Single Pass printing is plate-less. The "first print" cost is identical to the "thousandth print" cost. For businesses focusing on personalized packaging or limited edition "drops," Single Pass technology allows for a 0% setup time, turning what used to be a logistical headache into a high-margin revenue stream.